Meet the Mind Behind the Insights

Sonia Bashir Kabir is a seasoned research professional with 10 years of experience turning complex data into actionable strategies. As the Head of Research at Tasem Digital Growth Agency, Sonia leads innovative data analysis and consumer behavior studies that drive smarter marketing decisions. Her expertise in Google Analytics, Market Research, and Data-Driven Marketing has consistently helped brands elevate their performance and achieve measurable success across industries.

The Strategist Behind Data-Driven Success

In her role, Sonia leads a team of analysts, data scientists, and strategists, ensuring every campaign at Tasem Digital Growth Agency is rooted in precise research findings. By collaborating with creative, SEO, and paid media teams, she ensures campaigns resonate deeply with target audiences. Her cross-functional approach enables the agency to deliver measurable ROI improvements and long-term client satisfaction.

Success Stories That Drive Change

Sonia’s research-driven approach has consistently led to game-changing outcomes:

• Boosted user retention by 40% for a SaaS company through advanced audience segmentation.
• Reduced acquisition costs by 35% for an e-commerce brand by uncovering untapped market segments.
• Strengthened brand loyalty for international clients by addressing customer pain points and creating tailored strategies.

Her commitment to rigorous testing, clear reporting, and actionable insights ensures her clients make informed decisions that fuel business growth.

Passion for Innovation

Beyond her research responsibilities, Sonia stays ahead of the curve by exploring AI-driven marketing trends and cutting-edge data tools. She finds inspiration in weekend hikes and nature’s complexities, which often mirror her work in data analysis. A favorite quote she shares with her team is:

“Without data, you’re just another person with an opinion.” — W. Edwards Deming

Key Milestones in Research Excellence

• Pioneered an advanced consumer insights model that enhanced campaign accuracy for global clients.
• Developed a proprietary audience analytics framework that streamlined decision-making across departments.
• Led multi-year research initiatives that improved forecasting accuracy and boosted client satisfaction.

Innovation With Integrity

Sonia embodies Tasem Digital Growth Agency’s commitment to collaboration, innovation, and ethical data practices. She believes research should drive every stage of a campaign, ensuring strategies are sustainable and results-driven. Sonia’s dedication to knowledge sharing and continuous improvement creates an agency culture where data fuels creativity and empowers brands to succeed.

Uncover Insights That Fuel Growth

Ready to unlock the hidden opportunities in your data? Sonia and the Tasem Digital Growth Agency team are here to transform your business insights into powerful strategies for success. Contact us today and start building a smarter, data-driven future.