Beezti-
Clothing
- Category Clothing
- Client Beezti
- Start Date March 1 – 31, 2024
- Handover April 1 – 30, 2024
Beezti Case Study: From Raw Data to Refined Results in Fashion Apparel
Before (March 1 – 31, 2024)
- + Cost: $0.00
- + Conversions: 0
- + Conversion Value: $0.00
- + Conversion Value/Cost: 0.00
Essentially, no active spend or conversions were recorded during this time period.
After (April 1 – 30, 2024)
- + Clicks: 11.16K
- + Conversions: 776
- + Cost/Conversion: $15.56
- + Total Cost: $12.42K
A fully active campaign with significant click volume, notable conversion count, and corresponding ad spend.
Key Observations
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1. Complete Shift from Inactive to Active
The “Before” screenshot shows zero spend and zero conversions, indicating the campaign was either paused or not yet launched.
The “After” results show a robust campaign with considerable traffic (11.16K clicks) and 776 conversions.
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2. Establishment of Cost per Conversion
Cost per conversion stands at $15.56—this metric provides a reference point for future optimizations.
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3. Substantial Ad Spend
$12.42K in total spend reflects an ongoing, scaled effort to acquire conversions.
The spend level signals that the advertiser has committed a sizable budget to meet performance goals.
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5. Potential Reasons Behind the Change
- ✦ Campaign Launch or Reactivation: The account might have been dormant before April.
- ✦ New Strategy or Product Offering: A new initiative could have been introduced in April, prompting the surge in activity.
- ✦ Seasonality or Promotions: A targeted promotion or seasonal factor may have driven higher conversions in April.
Case Study: From Zero Data to Sustained Conversions
Initial Challenges and Goals
- Challenge: The advertiser had little to no presence in Google Ads prior to April, resulting in zero spend and zero conversions.
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Goals:
- – Establish a Viable Campaign: Generate measurable conversions and gather performance data.
- – Determine an Acceptable Cost per Conversion: Use initial results to guide future budget decisions and ROI targets.
- – Scale Up Efficiently: If results proved promising, the advertiser aimed to increase investment.
Our Approach
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1. Campaign Setup & Launch
- Account Configuration: Ensured all tracking pixels were in place to measure conversions accurately.
- Keyword & Audience Research: Identified relevant terms and in-market audiences to attract high-intent visitors.
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2. Ad Creative & Landing Page Alignment
- Ad Copy Testing: Multiple variations of headlines and descriptions were tested to find the best-performing messaging.
- Landing Page Optimization: Aligned on-page copy, design, and calls to action closely with ad text to improve user experience and boost conversion rates.
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3. Smart Bidding & Budget Management
- Manual to Automated Transition: Started with a controlled manual bidding strategy, then shifted to an automated strategy (Example- Target CPA or Max Conversions) once sufficient data was collected.
- Daily Monitoring & Adjustments: Budget allocations and bids were refined based on performance insights.
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4. Conversion Tracking & Analytics
- Data-Driven Insights: Monitored cost per conversion and conversion volume daily to ensure the campaign stayed on track.
- Iterative Improvements: Paused underperforming keywords, allocated more budget to top performers, and continuously tested new ad variations.
Results & Improvements
- Clicks: 11.16K in the “after” period, demonstrating strong audience engagement.
- Conversions: Achieved 776 conversions—compared to zero in the prior period.
- Cost per Conversion: Established a baseline of $15.56, which can guide future optimization efforts.
- Total Cost: $12.42K, indicating the scale of the campaign and commitment to driving conversions at a profitable level.
Key Takeaways & Lessons Learned
- Starting from Zero Allows for Rapid Testing: Launching a new campaign lets you collect fresh data quickly and pivot strategies as needed.
- Accurate Tracking is Paramount: Setting up conversion tracking before launch ensures all future decisions are grounded in real performance metrics.
- Cost per Conversion is a Critical Baseline: Once a CPA goal is established, it becomes the benchmark for scaling up or refining targeting methods.
- Ongoing Optimization Drives Sustainable Growth: Even after the initial launch, continuous adjustments to keywords, bids, and creative help maintain efficiency and ROI.
By carefully orchestrating a brand-new campaign—from setup and tracking to bidding and budget management—we turned a dormant account into one generating hundreds of conversions per month. This example underscores the power of strategic campaign planning, ongoing optimization, and data-driven decision-making in Google Ads.
If you’re ready to launch or scale your own Google Ads initiatives, contact us today. Our team is here to help you achieve measurable growth and success in your digital marketing efforts.
From Zero Activity to 776 Conversions: Driving Exceptional Growth with Google Ads Strategic Campaign Execution
- Clicks: 11.16K
- Conversions: 776
- Cost/Conversion: $15.56
- Total Cost: $12.42K
For those of us who are blessed with good sight. So we seldom consider it. That’s why going off to investigate the whys and hows involved is a little like trying to get behind the wind